Building a great shopping experience starts with great content. If the design looks off, it's often not just a design issue — it's a content issue. Poorly structured text, missing product details, oversized or undersized images, and inconsistent layout can all affect how your site feels to users.

A clear content strategy is key. Without proper planning, communication, and checkpoints, even good design can't save weak content. Design and content must work together — through layout, hierarchy, color, and tone — to deliver the right message and guide your customers smoothly from discovery to purchase.